Good website rankings are driven by content on your site and the links and content from other sites. With this in mind, the bullets below summarize our process for optimizing your website’s rankings.
Keyword Discovery Phase
We work with you to determine the best keyword targets. We use your current site traffic, keyword research tools, and your business strategy to determine the target keywords that your prospects are using when looking for your business.
We then analyze your website and determine the gaps between your target keywords and the information on your website. Our team will conduct a full audit of both the technical issues and missing content and work with you to fix those issues.
Next, we begin the link-building phase of the project
Link-building is a critical part of improving rankings. The table below shows the number of referring domains (linking websites) you have compared to your competitors. We have three ways we can build links to your website.
Our featured news service promotes facts and statistics that we place in blog content on your website to small newspapers, business associations and bloggers. This link-building tactic generates high authority links back to your website.
This link-building tactic is similar to digital PR. We work with you to build a buzz worthy piece of content on your website. We look at websites that have already linked to similar content and then we email from an email address your provide.s
Our ongoing link-building program distributes that content to one of the thousands of sites that accept user-generated content. Each of the articles links back to your site with relevant anchor text.
Yourdigital marketing program is a custom combination of our industry-leading services that includes a marketing strategy for "now" business as well as long term growth strategies; diligently tracked for transparent and growth focused ROI discussions.